How 'Green' Are the Wealthy?

How ‘Green’ Are the Wealthy?

Forty years after the first ‘Earth Day” on April 22, 1970, the wealthiest 10% of American
Households reveal the extent of their commitment to a ‘green’ lifestyle in a new survey by
“The American Affluence Research Center.”

Top Ten Findings:

1. 90% Recycle regularly

2. 56% Believe that they are doing their part to help the environment

3. 70% Report using energy efficient light bulbs and/or other products to reduce energy
consumption.

4. 30% purchase organic foods whenever they are an option

5. Only 6% buy fashions that feature organic materials

6. A third of the respondents currently own none of the 7 eco-friendly products listed

7. Most commonly owned eco-friendly or ‘green’ items are fluorescent light bulbs (45%),
Low flow toilets or faucets (44%), and Energy Star appliances (40%). Green cleaning
products (27%) was the only other item owned by more than 10% of the Respondents.

8. Half of the respondents do not intend to buy any of the 7 listed ‘green’ products over
The next five years. The most frequently anticipated purchases are a hybrid automobile
(24%),and Energy Star appliances.

9. Two-thirds have done none of the 3 listed eco-friendly activities during the past 5 years.
The most frequently mentioned (31%) activity was the purchase of hormone-free meat,
dairy or produce.

10. 8 out of 10 Respondents do not anticipate doing any of the 3 listed activities over the next
Five years. The most frequently anticipated activity (15%) is an eco-friendly vacation or
Resort.


More details can be found on the American Affluence Research Center web site.